# ROOTID

> Specialized in custom software development. We transform robust business processes into simple, reliable and secured applications.

ROOTID (legally Rootid d.o.o. Sarajevo) is a software development company in Sarajevo, Bosnia and Herzegovina, founded on 22 September 2020 by Adnan Čutura and Adi Šoše. We consult on, build and modernise custom software, with a focus on quality attributes: performance, scalability, maintainability and security.

## Services

- **Product Creation & Innovation** (Innovate): Shape, refine and build innovative digital products, from early-stage startup ideas to enterprise spin-offs.
- **Business Systems & Digital Tools** (Streamline): Design and build modern digital systems that enhance how a business runs, from customer-facing platforms to internal tools.
- **Software Modernization & Evolution** (Evolve): Improve and extend existing software — rewriting legacy code, improving performance, adding features, integrating modern tech.
- **Team Augmentation & Delivery Boost** (Accelerate): Engineers who integrate with an existing team to deliver faster, without compromising quality, culture or control.
- **AI Adoption & Consulting** (Adopt): Bring AI tools into the way a team already works: find the tasks worth automating, choose the tools, get people using them.

## Pages

- [Home](https://rootid.dev/): services, process and selected work.
- [Projects](https://rootid.dev/projects): case studies of delivered work.
- [Blog](https://rootid.dev/blog): writing on software architecture and industry events.
- [Privacy Policy](https://rootid.dev/privacy-policy): how we handle personal data.

## Blog posts

- [ROOTID at London Tech Week 2025](https://rootid.dev/blog/london-tech-week-2025): ROOTID shares key takeaways from London Tech Week 2025, including AI insights from NVIDIA, F1 innovation strategies from Red Bull Racing, and trends shaping global technology.
- [How to Choose the Right Quality Attributes for Your System](https://rootid.dev/blog/choosing-quality-attributes): You can’t maximize every quality attribute at once.
- [Global Innovation Converges in Lisbon – Web Summit 2024](https://rootid.dev/blog/web-summit-2024): A gathering of 70,000+ visionaries, startups, and tech leaders from across the globe — exploring AI, emerging industries, and the partnerships shaping tomorrow.

## Case studies

- [Fit by Level Up](https://rootid.dev/projects/fit-by-level-up): Our client, a renowned local fitness coach Nedim Babic, had a growing social media presence but was constrained by generic off‑the‑shelf solutions.
- [Integritet (Integrity Platform)](https://rootid.dev/projects/integritet): Turning institutional integrity into clear, evidence‑backed results the public can trust.
- [Kunsthalle Mannheim](https://rootid.dev/projects/kunsthalle): Bringing art to interactive tablets through 3D rooms, gesture‑driven interaction, spatial audio, and contextual exploration.
- [SpaceNet](https://rootid.dev/projects/spacenet): A mobile app that connects people based on their GPS proximity, allowing them to meet and interact with others nearby.
- [SpectoQ](https://rootid.dev/projects/spectoq): Track project outcomes and generate AI-powered reports using structured logframes and measurable indicators.
- [TeduQ](https://rootid.dev/projects/teduq): Coordinating learning across academies and franchise networks — programs, timetables, enrollment, attendance, and billing all in one place.

## Recognition

- 2025 — #33 in the TOP 100 fast-growing IT companies in Bosnia and Herzegovina
- 2025 — #200 among fast-growing companies in Canton Sarajevo
- 2025 — #865 among fast-growing companies in Bosnia and Herzegovina
- 2023 — #63 of 1,751 fast-growing companies in Canton Sarajevo — the top 4% of the list

## Company

- Legal name: Rootid d.o.o. Sarajevo
- Founded: 22 September 2020
- Founders: Adnan Čutura and Adi Šoše
- Address: Džemala Bijedića 160/F, 71000 Sarajevo, Bosnia and Herzegovina
- Registry ID (JIB): 4202806200006
- VAT: 202806200006
- D-U-N-S: 500597394
- Principal activity: 62.01 Computer programming

## Contact

- Email: hello@rootid.dev
- Book a call: https://calendly.com/rootidev/30min
- LinkedIn: https://www.linkedin.com/company/rootidev/

## Optional

- [Full version](https://rootid.dev/llms-full.txt): every service written out in full, with rankings and their sources.